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6 digital marketing trends 2019

Written by fay@

What are digital marketing trends 2019

its new year in the world and its time now to look back and look for future what we’ve achieved and what lost which lessons we learn and which mistakes we made and thought about future how we could secure our future

In the world of digital marketing sector, it is we notice every single change and think how we can make it better and learn new things.

That is why we decided to make this year special starting with new research; we create main Digital Marketing trends for 2019,

Voice searches

 marketing

 

Despite not being a revolutionary technique in full 2018, voice searches still offer great potential for any company that seeks to get the most out of Digital Marketing.

In 2019 it is expected that smart home devices such as Google Home, Apple HomePod or Amazon Alexa check here remain at the top of Online Marketing, so do not forget to forget them when optimizing any website.

Of course, you’ve already heard how these devices change user behavior, but their success rate is too high. This technology is in full expansion Because it is the maximum number of homes use this technology. I always increase technical development that allows a fast and efficient response.

As you already know, you need to get online success in improving the SEO strategy. Google Algorithm preferred all content that is optimized for audio searches and will work on it to help you success your brand.

Context Marketing

marketing

 

Personally treated is one of the most aspects of the customer’s value in any field. Therefore, it is not surprising that your digital marketing strategy is required to make a personal offer for each of your customers. For this, For this, it is essential to analyze the type of user that interacts with each of the sales store offered.

For example, the type of potential user that comes from your promotions in Social Networks usually requires different treatment to a potential client that presented in one of your physical establishments. Understanding the taste and needs of users in these different objectives will include relevant indicators for your company, such as purchase return or word mouth from existing customers, recommends products and services to their family and friends.

This Context Marketing technique benefited by the continuous technological progress of the so-called CRM (Customer Relationship Management tools). Thanks to them it is becoming easier to carry out the segmentation of your clients and offer more personalized attention.

Use of chatbots

marketing

To present your personal and efficient service to your customers, you have to pay more attention to what you do with your clients.

Developing an effective Conversational Marketing strategy with the help of messaging and chatbots applications will allow your users and potential clients to value each interaction with your company positively.

Specifically, the use of chatbots will give you the opportunity to attend numerous customers simultaneously, which is not possible only with human support agents.

Also, the critical technological development in this field allows your customers to value the treatment received as personalized.


Chatbots not only offer personalized and effective treatment for the vast majority of people who contact your company,

but also allow you to save a lot of time automating tasks that can become very repetitive.

For example, if your company receives many questions about the registration process on the web, your support button can send your customers immediately to the FAQs page where they can find the detailed explanation of the registration process.

That applies to multiple questions that every company receives on a regular basis.

Fast content to express users

marketing


The continuous growth of the use of smartphones to visualize contents of very diverse nature is not new. However, we must pay attention to the context in which it occurs: it is widespread to consume content of any kind anywhere and at any time, and often at the same time that we perform another different action.

That means that the central part of the users who see the content in their smartphones do not do it with advanced concentration. As a result, session time is faster than other devices.

a company who wants to get the most of the content, which needs to adapt to their habits and traditions to see mobile users.


“fast content” all these emerges as a solution to potential customers who are trying to efficiently and effectively use the content.

It is undoubtedly one of the trends that have taken to the face of 2019.

There is an excellent audience with essential requirements and useful materials.

Being able to captivate this audience is one of the most critical challenges facing companies that want to cover all sectors of the market.

That’s why, following the example of some social networks like Snapchat, more and more temporary contents was created that leave their mark in the minds of the public.

In this type of communication, various shocking and surprising stories predominate, so that the message persists among the audience.

Mobile commerce

digital marketing

 

Regardless increase in the use of smartphones concerning other devices affects material not only, but it is very present when it comes to selling different products and services. With its need,

Companies are working hard to create and improve their mobile commerce platforms.

Online consumption does not stop growing and, in general, a satisfied user with an online purchase usually returns to the Internet to buy new products or hire services.

To favor this type of consumption among users of mobile devices, it is essential to adapt the web of your company to the two critical aspects to optimize the “mobile commerce”: to have a simple interface and to minimize the loading times of the images and other remarkable contents. In short,

the prospects for online commerce in the short term are impressive, especially for the platforms focused on users of mobile devices.

Visual search

marketing

Although it is still a technology in development, the recognition of images promises to revolutionize the Digital Marketing sector.

Thanks to this model, users can perform visual searches and find items more efficiently than today’s required engines.

The idea behind this technique is that anyone can upload their photo to the visual search platform by taking a picture.

That will find outcomes that offer similar images, including product-commercialize platforms.

Although we are not sure that this technology will usually come in 2019.

If your department is of digital marketing, we recommend giving you a lot of attention to the development of the next year.

Thanks for reading our article on digital marketing trends 2019 if you have any question, please comment below and give us your useful suggestions

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fay@

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